Impact
WARD: Ward 3
COMMITTEE: Community Relations
$ IMPACT:
Title
Approval of 2014 St. Patrick's Day Celebration in the Market Village--March 15 & 16, 2014
Body
ISSUE:
Event Dates and Times:
Sat., March 15, 2014, 1:00pm -10:45pm and Sun., March 16, 2014, 1:00pm -8:00pm (St. Patrick's Day Family Celebration)
Actual St. Patrick's Day - March 17,2014 1:00pm - l0:00pm donation to charity at gate-$5 advance/$10 gate/kids rides free
Atkins Park Tavern requests street closing for the 2014 St. Patrick's Day Celebration to include West Spring Street from Atlanta Road and terminating at the end of the fountain area at the corners of Atkins Park Tavern and Corner Taqueria.
Additional Market Village event activities include a food/beer/wine sales and outdoor games, rides and prizes.
West Spring Street will close at 10:00am on Sat., March 15 until completion of event cleanup. West Spring Street will reopen at the close of the event once all event equipment has been removed from the event site.
During the event, the West Spring Street (Market Village) will be closed to vehicle traffic however, the sidewalks throughout the Market Village will remain open for pedestrians. Market Village vehicle access and parking will be via Atlanta Road to the Village Pavilion complex and Church Street off Atlanta Road.
BACKGROUND:
Contacts: Kevin Drawe- Atkins Park Tavern -770-435-1887
Tim Langell/Joe Romano- VintageTavernlZucca-770-803-9990
Street Closures: Market Village from West Spring Street (at Atlanta Road) around the Market Village fountain area.
Street Sales: Food & Alcohol (60% Food /40% Alcohol) Food: Samples of food from Smyrna Market Village Restaurants
Charity Donation: A portion of the entry fee will be donated to the Leukemia & Lymphoma Society (Team in Training).
Alcohol/Sales & Controls: Wine/beer/Bailey's and coffee - Plastic cups for all purchases (NO cans or bottles). Everyone gets carded with each and every purchase--in addition to wristband at point festival entry.
Signage: Sponsors Guinness, Harp (beer, wine and food outside / liquor inside), and Bushmills Irish Whiskey
Entertainment: Games and promotions provided by ride/entertainment company (TBD); Sound system - continuous (power requirements to be determined and bands stop time negotiated with city); Live music
Cleanup & Recycling: Merchants will assist the City of Smyrna with cleanup following festivals -we {Atkins Park Taver / Kevin Drawe} will hire staff to clean festival area and pick up debris from the back parking lot. Additional trash receptacles and trash will be rented from the Smyrna Parks and Recreation.
Police: Merchants will hire specified number of City of Smyrna police officers as required by the city.
Health Permits: Merchants will orchestrate
Insurance: Additional insured on merchant policies (Atkins Park/Zucca/Vintage Tavern for their areas - other merchants participating will be required to hold additional insured).
Temporary Structures: Tents and tables and rides/games- (locations negotiated with city)
Advertising and Promotions: Outdoor sign banners (event organizers request approval to install event banner on Wind Hill and/or Spring Road bridges), signage onsite, cable, social media, Ticket Alternative, print advertising --demographic range: 25 - 60, young professionals, adults, families and singles. Event will draw from all over Cobb County, but not limited to the Cobb area.
Site Plan: Will work with City of Smyrna to determine and provide site plan
Resident Contact and Support: Organizing merchant( s) will manage parking/access to their event and will contact surrounding residents providing copies of documentation and notification(s). Noise levels and end times will be agreed upon with the city through the festival permit process.
RECOMMENDATION/REQUESTED ACTION: Staff recommends approval of the 2014 St. Patrick's Day Celebration in the Market Village with requirement of organizers to hire specified number of police officers and work within City direction for adjustments to street closures and traffic flow prior to, during and after event, as the City determines necessary.
Event organizers will be responsible for cleanup (including the parking lots adjacent to Atkins Park Tavern/Zucca/Vintage Tavern) and work with other merchants and residents in the Market Village regarding notification and resolution of issues relevant to the event. Resident and merchant notification should be at least 30 days in advance.
It is also noted that organizers will be responsible for complying with City directions regarding noise levels and crowd control relating to the event.