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File #: 2014-056    Version: 1 Name: Name Change - Rock Creek at Vinings
Type: Authorization Status: Passed
File created: 2/27/2014 In control: City Council
On agenda: 3/17/2014 Final action: 3/17/2014
Title: Approval of a name change for the Aventine at Vinings apartment community to Rock Creek at Vinings.
Sponsors: Melleny Pritchett
Attachments: 1. Name Change Application - Aventine at Vinings
Impact
WARD:  1
 
COMMITTEE: Community Development
 
$ IMPACT:  N/A
 
Title
Approval of a name change for the Aventine at Vinings apartment community to Rock Creek at Vinings.
 
Body
ISSUE:  Approval of a name change for the Aventine at Vinings apartment community. Rock Creek at Vinings, LLC, an affiliate of RAM Realty Services, recently purchased the Aventine at Vinings apartment community. The name "Aventine" is a proprietary brand  registered to the prior owner, Greystar. As such, RAM is precluded from using the name required to rebrand the property upon taking title.
 
BACKGROUND:  None.
 
RECOMMENDATION/REQUESTED ACTION:  Approval of the requested name change from Aventine at Vinings to Rock Creek at Vinings.